6 Benefits of Using Drones to Market Real Estate

How do real estate agents and brokers benefit from using camera drones in their marketing in the real world?

1. Create more dramatic, compelling images.

Using a modern ready-to-fly camera drone, you can create dramatic shots.

Well-designed drone camera shots not only look incredibly professional; they can generate a sense of awe and interest that you simply can’t get from ground-based photography.

2. Create more interesting virtual tours.

A camera drone can fly into a home through the front door and travel throughout every room, creating a far more natural virtual tour than station-based photography.

Combined with a professional voice-over soundtrack, virtual tours can become beautiful visual stories, rich with information and history.

3. Highlight more property features.

Landscaping, pools, walking paths, and back yards are important to many buyers. So are nearby parks and schools.

Aerial photos & videos bring these advantages to life.

4. Generate new business.

Using drone videos and photos to market your properties shows prospective sellers that you take advantage of every opportunity to make their property look awesome – and to stand out.

5. Out-market the competition.

It’s a well-known fact that listings that look better and provide more information sell better.

6. Save money.

Compared to shooting aerial photos from a helicopter or a fixed-wing aircraft, drone videography is far cheaper – and easier to arrange.

Drones in Luxury Home Marketing

The visual advantages of camera drones have most impacted how expensive luxury homes are presented on the MLS and agent’s websites.

Buyers of multi-million dollar homes often shop online first, so they expect high-quality photography and video in the online listing, or they won’t bite.

It’s hard to argue that in the luxury property market, drone photography has upped the real estate marketing game in a big way.

Whether it’s to highlight the waterfront view, a gorgeous garden, or a cool swimming pool, aerial drone photography captures the beauty and the utility of a home far better than ground-based photography or video can.

Luxury property markets across America, Canada, and Europe incorporate drone photography into their marketing very quickly.

According to Joe Houlihan, managing partner of Houlihan & O’Malley Real Estate Services in Bronxville, NY, drones were used to photograph about 20 percent of their higher-end Westchester, NY, propertiesin 2015. In 2016, Mr. Houlihan expected to increase that to 35 percent. “It’s an additional cost that’s pretty reasonable,” he says.

In the ultra-luxe Silicon Valley market, drone photography has entered the real estate world in a major way.

All across the San Francisco Bay area, “drone videographers” exist that specialize in producing dramatic aerial videos and movie-studio quality property walkthroughs, using a combination of camera drones and handheld gimbals.

2015 was the year of high-end marketing experiments; today, every level of the market is using drone-based video and photography.

Residential Real Estate Pricing

All our real estate drone photography packages include up to one hour of flight time on site. The flight will occur as soon as possible, dependent on the weather and your preference for faster turnaround time or clear skies.

All Prices are $USD$

Panoramic Package

$149

1 - 360° Panorama Video

Images Package

$199

15 High Resolution Aerial images

Starter Package

$249

15 High Resolution Aerial images

5 High Definition Aerial Video clips

Pro Package

$349

15 High Resolution Aerial images

5 High Definition Aerial Video clips

30 second video with branding, captions, contact information, music